Pop Up Retail Design
Guaranteeing quality at competitive prices
What Is Pop-Up Retail?
Pop-up retail, also known as a pop-up shop, is a temporary retail space which opens for a limited time to take advantage of current trends, scheduled events, or seasonal demand. Pop-up retail can usually be found in consumer areas with high footfall such as busy high streets, shopping centres, and retail parks.
How Pop-Up Retail Works
A retail brand that wishes to set up a pop-up shop will need to begin by finding a physical location or stall that is available for short term rent. Following this, the company will need to decide which of their products to sell at the pop-up shop and arrange staff to work at the store.
Following legal arrangements such as permits and insurance, the company will then need to decide on store displays, decorations, and branding to accurately represent the brand, and technical setup such as payment processing and lighting.
In the run-up to the pop-up shop opening and during its run, marketing and advertising will be essential to the success of the pop-up shop. Social media can serve as an incredible tool for this. At the end of the rental period, the company will need to dismantle the pop-up shop and return the empty property to the landlord.
Things to Consider
Market Research
Retail brands should take time to research their industry to gain a full understanding of the industry they plan to operate a pop-up shop in. This should include researching significant trends, drivers, and potential competitors in the area.
Location, Location, Location
Location is a key element to pop-up shop success. Companies should take time to find a high quality, clean, well-lit premises in a prime location with high footfall and negotiate a fair deal for a short-term let.
Marketing
Due to the short-term and temporary nature of pop-up shops, the marketing for these events must be innovative and well-targeted to have the greatest impact. Access local networks to create a buzz in the local area and use social media to generate interest and engage with potential customers.
Our Pop Up Retail Process
Areas we cover
Setbox Events is an experienced, London-based creative production and set design company. We mostly operate in and around London but also work on projects throughout the rest of the UK.
No matter where in the UK you’re based, get in touch with us today with details on your upcoming project. We would love to set up a call to discuss how we can help you to bring your vision to life.
Why use Setbox Events?
Setbox Events is an experienced, London-based creative production and set design company providing a full production service and guaranteeing quality and competitive prices. Our drive for perfection in everything we do is the cornerstone of who we are as a company. We are extremely proud of our in-house creative team and our extensive range of skilled craftsmen who excel in bringing ideas to life.
We take a professional yet personable and friendly approach to working with clients. We will take the time to listen to your creative vision and your wants and needs to ensure we not only meet but exceed your expectations. If you’re looking for London-based company to work with on designing and building your next event or set, look no further than Setbox Events.
Happy Customers
We have successfully delivered events for over 10 years
I'm an ongoing client who's been working with Setbox Events repeatedly for several years now in creating sets for fashion shoots, fashion shows and various high-end events. They have never failed to deliver impressively high standard workmanship within realistic budgets. Clive and his team are always a pleasure to work with providing smooth communication throughout any project no matter how big or small. As a company, Setbox Events are very accommodating and always up for a challenge! I plan to continue working with them and look forward to our future projects.
Joanna Goodman - Set Designer
Setbox Events built a fantastic bar for our wedding, it was made exactly how we wanted to complement the venue and our overall wedding design. The communication was excellent. An extremely professional and personable company who I would happily recommend. Thanks for helping make our day special.
Toni and Roy Bassett
Setbox once again produced another amazing exhibition stand for us, that perfectly fit our client’s brand. They are a diverse, exciting team and always willing to meet a challenge. They delivered on time and to the right budget.
David Goody, Impact
We left all the hard work to Setbox Events. They planned, built and delivered the set for an outstanding 50th birthday party. We were over the moon. The level of attention to detail was great, and they took all our ideas on board and found a way to make them work. Thank you!
Mr and Mrs Langford
